A large-format LED screen. A visitor steps in front. The screen shows On running apparel — floating in the void — mirroring every movement in real-time. Two curated looks. Zero latency. Pure product, alive.
The installation captures visitor movement via camera and renders floating On gear in real-time — shoes, jackets, tights — all moving with the person.
No visible body. No face. Black void inside the clothing. The product IS the experience. Built on Unreal Engine 5 with real fabric physics and photorealistic rendering at 60fps.
Camera-based body tracking. No wearable sensors needed. Visitors simply step up and move — the system handles everything.
Apparel floats in pure black void. No skin, no mannequin — 100% product focus. The clothing moves, breathes, runs.
Photorealistic rendering. Real fabric physics. Real-time lighting. 60fps on LED screen — indistinguishable from film quality.
Proven pipeline: camera captures movement, Unreal Engine renders the clothing in real-time. Zero delay between the visitor and the screen. Here's the engine in action.


Visual previews of the interactive experience. Floating apparel, invisible runners, product showcases — the exact visual language we'll bring to the LED screen.




